Comparison
UGC agency vs
UGC platform.
A tool gives you output. A studio gives you finished advertising. The difference is who does the three hours of work in between.
A UGC platform sells you generation capacity; a UGC studio sells you finished, quality-controlled advertising. The platform is cheaper per file and more expensive per usable ad, because scripting, direction, QA and resizing move onto your team.
| Self-serve platform | Managed studio | |
|---|---|---|
| Price per file | $11 - $120 | On a written quote |
| Who writes the script | You | The studio |
| Who rejects bad output | You | The studio |
| Who resizes and captions | You | The studio |
| Time cost per usable ad | 2 - 4 hours | Zero |
| Consistency across a catalogue | Depends on your team | Set once, applied throughout |
| Best for | Teams with a creative operator in-house | Teams without one, and agencies |
The maths people skip
Take a $40 generated clip. Add an hour of scripting, an hour of rejecting and re-prompting, and an hour of resizing and captioning. At a $60 internal hourly cost, the ad landed at $220 - and the three hours came out of the week of the person you hired to buy media.
Self-serve tools are excellent when you have someone whose job is to operate them. They are expensive when you do not.
Start here
Send one product photo. Taste what comes back.
Tell us what you sell and where you run ads. You get a written plan and a sample cut on your own product, before anything is signed.
- One SKU, one finished cut, back within two business days. Free.
- A written production plan: formats, volumes, markets, timeline.
- No retainer, no lock-in, month to month.
No call required to see the work. The full service log is right here.