Guide
Amazon video requirements,
2026.
Five Amazon video assets, five different specifications. This is the whole set in one table, checked September 2026.
Amazon accepts five distinct video assets - listing video, A+ content video, Brand Story video, Brand Store video and Sponsored Brands Video - each with its own length, aspect ratio, resolution, file size and codec requirements. Third-party sellers need Brand Registry enrolment for these placements; first-party vendors publish through Vendor Central.
| Asset | Length | Ratio | Resolution | File / codec |
|---|---|---|---|---|
| Listing (gallery) video | 15-30s recommended | 1:1 or 16:9 | 1280×720 min | MP4 / MOV, H.264 |
| A+ content video | 15-45s | 16:9 | 1280×720 min | MP4 / MOV, H.264 |
| Brand Story video | 15-30s | 16:9 | 1280×720 min | MP4 / MOV, H.264 |
| Brand Store video | Up to 60s | 16:9 | 1280×720 min | MP4 / MOV, H.264 |
| Sponsored Brands Video | 6-45s (20s or less rec.) | 16:9 only | 1920×1080 / 1280×720 / 3840×2160 | Under 500MB, H.264 or H.265, 23.976-30fps, audio 96kbps+ / 44.1kHz+ |
What trips sellers up most often
- Sponsored Brands Video is 16:9 only. A vertical asset produced for Reels will be rejected, every time.
- The 500MB ceiling. A 30-second 4K export routinely exceeds it. Re-encode rather than re-shoot.
- Missing or too-quiet audio. SBV requires an audio track at 96kbps or higher, even if the viewer will watch muted.
- Account type. Third-party sellers need Brand Registry for video placements; first-party vendors publish through Vendor Central instead. Check which you are before commissioning anything.
- Frame rate drift. Amazon accepts a discrete list - 23.976, 23.98, 24, 25, 29.97, 29.98 and 30 fps. Anything outside it, 60fps included, is rejected.
How often does Amazon change this?
Periodically and without much notice. Treat any spec sheet - including this one - as a snapshot. We verify at production time and re-encode at our cost if a delivered asset is rejected on spec.
Need this produced?
Ogamama produces the assets described on this page from your existing product photography, encoded to spec, on a written quote. See pricing or get a free sample cut.
Start here
Send one product photo. Taste what comes back.
Tell us what you sell and where you run ads. You get a written plan and a sample cut on your own product, before anything is signed.
- One SKU, one finished cut, back within two business days. Free.
- A written production plan: formats, volumes, markets, timeline.
- No retainer, no lock-in, month to month.
No call required to see the work. The full service log is right here.