Tupperware · Hot and coldPCK-001 / 9:16
Service · Amazon video
Video on the listing.
+23.8% sales.
Amazon's number, not ours.
Amazon measured it across its own catalogue: detail pages with shoppable video sell 23.8 percent more on average than pages without, and more in beauty, home, apparel and toys. The listings you have not filmed are the revenue you are leaving on the table every month.
Twinings · Herbal infusionPCK-002 / 16:9
Straight off the pass. Both cuts started as a product photograph.
Amazon's standard is two films per ASIN: one product video that shows what the item is, and one lifestyle video that shows it in use. Ogamama produces both from the listing photography you already own, encoded to Amazon's specification, for every ASIN in the catalogue rather than the ten best sellers. Amazon reports an average sales lift of 23.8 percent on detail pages carrying video, rising to 25.8 percent in beauty, 26.7 percent in home, 30.5 percent in apparel and 32.7 percent in toys.
Work from this service
Tupperware · Hot and coldPCK-001 / 9:16
Biofloral · Kids gummiesPCK-005 / 9:16
Grocery · Range reelPCK-006 / 9:16
Pet food · Brand filmADS-001 / 9:16
Pet care · Range reelADS-002 / 9:16
Tupperware · Tumbler macroADS-003 / 9:16
Spirits · Brand filmADS-004 / 9:16
Roll 02 / 16:9 wide
Twinings · Herbal infusionPCK-002 / 16:9
Twinings · Range wallPCK-003 / 16:9
Twinings · Evening ritualPCK-004 / 16:9
What ships per ASIN
| Asset | What it proves | Length | Ratio |
|---|---|---|---|
| Product video | Scale, material, contents, how it works. The answer to the question the photograph leaves open. | 15-30s | 1:1 or 16:9 |
| Lifestyle video | The product in the hands of the person it is made for, in the place it is used. | 15-30s | 16:9 |
| A+ and Brand Story cuts | The same two films re-cut for the modules below the fold and the brand carousel. | 15-45s | 16:9 |
| Sponsored Brands Video | The paid placement above the organic fold. Brand Registry required. | 6-45s | 16:9 only |
Amazon lists six recommended formats: product overview, how-to demonstration, unboxing, setup, troubleshooting and brand story. Product video and lifestyle video cover the first two for every ASIN; the rest are added where the category needs them. Up to four shoppable videos per ASIN. Source: Amazon, Sell on Amazon, checked September 2026.
How much is at stake for your catalogue
Amazon's published average is 23.8 percent more sales on listings with video. The low scenario uses 12 percent so the estimate survives a sceptical finance director.
Incremental revenue per year
0
at Amazon's average of 23.8%
0
at a conservative 12%
A sizing estimate, not a forecast. Revenue is never spread evenly across ASINs, which is why we count the real gap, listing by listing, before quoting.
Count my catalogueWhy static listings lose
Video on a detail page does two things at once: it lifts conversion on the traffic you already pay for, and it unlocks placements. Sponsored Brands Video sits above the organic fold and requires Brand Registry plus a compliant asset. A seller without video is not just converting worse; they are locked out of the highest-intent paid placement on the platform.
The blocker is rarely willingness. It is that a 400-SKU catalogue cannot be shot economically, so video gets done for the top ten products and never for the long tail.
Catalogue coverage, not hero products
Because production starts from photography that already exists in your listings, coverage scales with catalogue size instead of collapsing under it. A 200-SKU catalogue is a production schedule, not a budget crisis. Full specifications: Amazon video requirements.
Frequently asked
Where does the 23.8 percent come from?
From Amazon itself. Its Sell on Amazon guidance reports that detail pages with shoppable videos saw an average 23.8 percent increase in sales compared to pages without, with category averages of 25.8 percent in beauty, 26.7 percent in home, 30.5 percent in apparel and 32.7 percent in toys. It is an average across Amazon's catalogue, not a guarantee for yours, which is why the simulator above lets you pick a lower figure.
Why two videos per ASIN and not one?
Because they answer two different questions. The product video answers what it is and whether it fits; the lifestyle video answers whether it is for me. Amazon allows up to four shoppable videos per ASIN, and the first two are the ones that move the number.
What are the Sponsored Brands Video specs?
6-45 seconds (15-30 recommended), 16:9 only, 1920×1080 / 1280×720 / 3840×2160, MP4 or MOV, H.264 or H.265, under 500MB, 23.976-30fps, audio at 96kbps or higher. Brand Registry is required. See our full spec sheet.
Do you need us to ship product samples?
No. We produce from your existing listing photography and packshots.
What if Amazon rejects an asset?
We re-encode and resubmit at our cost. Spec compliance is our job, not yours.
Start here
Judge the work, not the deck.
Most studios answer a brief with a deck and a rate card. We answer it with the film. Tell us what you sell and where you run ads, and the first thing you receive is a finished cut of your own product.
- One SKU, one finished cut, back within two business days, at no cost.
- A written production plan: formats, volumes, markets, timeline.
- No retainer, no lock-in, month to month.
No call required to see the work. The full service log is right here.