UGC ads, produced
at testing volume.

Why volume beats polish on paid social

Meta's own guidance is that creative efficiency decays sharply after repeated exposure to the same asset - in practice, performance falls off a cliff around the fourth impression on the same user. Privacy changes removed most of the targeting levers advertisers used to pull, which left creative as the primary targeting mechanism. The consequence is arithmetic: the account that tests twenty hooks a month beats the account that tests two, regardless of which one had the better shoot.

A creator shoot produces one asset per brief and takes two to three weeks. That cadence cannot feed a testing cycle. A production line can.

What we produce

Every brief is broken into named formats, so you buy a catalogue rather than a mood board:

• Creator testimonial - A person, a product, a first-person claim. The workhorse of paid social.
• Unboxing - Hands, packaging, reveal. Consistently strong completion in our own production.
• Problem / solution - Three seconds of pain, then the product. Built for broad targeting.
• Listicle - Three reasons, three cuts. Cheap to iterate, easy to localise.
• Before / after - The format Amazon shoppers scroll for. Works on listings and on Reels.
• Demo in use - The product doing the thing it is sold to do.
• Street interview - Two voices, one claim. Reads as editorial, not as an ad.
• Comparison - Yours next to the category default. Bottom-funnel.

What we need from you

Product photography you already own, or simply your product URL. Brand guidelines if they exist. That is the intake. No samples shipped, no studio day, no creator contracts.

Rights, compliance and the awkward question

You receive full transfer of the finished films and the masters - no licence window, no renewal, no per-platform fee. Every cut passes a human review for label fidelity, packaging accuracy and platform compliance before delivery. Cuts that do not hold up are re-rendered, not shipped.

Frequently asked