Guide
Sponsored Brands Video
specs.
The strictest video spec on Amazon, and the most frequently rejected. Here it is in full.
Sponsored Brands Video requires a 6-45 second file (15-30 seconds recommended), 16:9 aspect ratio only, at 1920×1080, 1280×720 or 3840×2160, under 500MB, encoded in H.264 or H.265 at 23.976-30fps, with an audio track at 96kbps or higher and 44.1kHz or higher. Brand Registry enrolment is required.
| Attribute | Requirement |
|---|---|
| Duration | 6-45 seconds · Amazon recommends 20 seconds or less |
| Aspect ratio | 16:9 only |
| Resolution | 1920×1080, 1280×720 or 3840×2160 |
| File size | Under 500MB |
| Container | MP4 or MOV |
| Video codec | H.264 or H.265 |
| Frame rate | 23.976, 23.98, 24, 25, 29.97, 29.98 or 30 fps |
| Video bitrate | 1 Mbps minimum |
| Audio codec | PCM, AAC or MP3 |
| Audio bitrate | 96 kbps minimum |
| Audio sample rate | 44.1 kHz minimum |
| Account requirement | Brand Registry |
Creative guidance that actually affects performance
- Show the product in the first two seconds. SBV autoplays muted in a crowded search result; a slow build loses the impression.
- Burn captions. Assume no audio, always.
- Keep text inside the safe area. The placement crops differently on mobile and desktop.
- End on the pack, not on a logo. The shopper is deciding between thumbnails, not remembering a brand.
- Amazon recommends 20 seconds or less. Forty-five is permitted, not rewarded.
Need this produced?
Ogamama produces the assets described on this page from your existing product photography, encoded to spec, on a written quote. See pricing or get a free sample cut.
Start here
Send one product photo. Taste what comes back.
Tell us what you sell and where you run ads. You get a written plan and a sample cut on your own product, before anything is signed.
- One SKU, one finished cut, back within two business days. Free.
- A written production plan: formats, volumes, markets, timeline.
- No retainer, no lock-in, month to month.
No call required to see the work. The full service log is right here.