What is a+ content?

A+ content is enhanced product description content on an Amazon detail page, available to Brand Registry sellers. Premium A+ unlocks additional modules including video, which remain among the least-used features on the platform because catalogue-wide video production is expensive with traditional methods.

In practice

The commercial point of A+ video is placement rather than production: it sits below the fold, where a shopper who has already scrolled past the gallery is deciding between you and one competitor. That audience is smaller and much closer to purchase, which is why module video tends to outperform its impression count.

Why it matters commercially

Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.

Related terms

UGC video adHook rateCreative fatigueSponsored Brands VideoListing videoAspect ratioSpark adsSafe zoneUsage rightsWhitelistingCatalogue videoPackshotAmazon Brand RegistryCreative testingLocalisation