Glossary
What is spark ads?
Spark ads are TikTok advertisements run through an existing organic post, either the brand's own or a creator's, preserving the post's engagement and handle. Th…
Spark ads are TikTok advertisements run through an existing organic post, either the brand's own or a creator's, preserving the post's engagement and handle. They require the creator's authorisation code, which is why creator relationships remain valuable even where production is synthetic.
In practice
Spark ads are the clearest illustration of what synthetic production cannot buy. The format's value is the creator's handle, follower graph and comment history - social proof that belongs to a person. Studios can produce the film; only the creator can supply the account it runs from.
Why it matters commercially
Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.
Related terms
UGC video adHook rateCreative fatigueSponsored Brands VideoA+ contentListing videoAspect ratioSafe zoneUsage rightsWhitelistingCatalogue videoPackshotAmazon Brand RegistryCreative testingLocalisation