What is safe zone?

A safe zone is the area of a video frame guaranteed not to be covered by platform interface elements. Text placed outside it is obscured by captions, handles or call-to-action buttons. Each placement has different safe zones, which is why resizing a video is not the same as re-framing it.

In practice

Safe zones differ per placement and change without notice when platforms redesign their interfaces. The practical defence is to keep every element of the argument - product, claim, caption - inside the centre of the frame, and to treat the outer band as decoration that may be covered at any time.

Why it matters commercially

Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.

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