What is amazon brand registry?

Amazon Brand Registry is the programme that verifies brand ownership on Amazon and unlocks A+ content, Brand Story, Brand Stores and all video placements including Sponsored Brands Video. Without it, no video asset can be published.

In practice

Registry is a hard gate, not a best practice. Without it there is no A+ content, no Brand Story, no Store and no Sponsored Brands Video, which means the entire video argument on Amazon is unavailable regardless of how good the creative is. Sellers planning video should start the enrolment before commissioning anything.

Why it matters commercially

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Related terms

UGC video adHook rateCreative fatigueSponsored Brands VideoA+ contentListing videoAspect ratioSpark adsSafe zoneUsage rightsWhitelistingCatalogue videoPackshotCreative testingLocalisation