Glossary
What is usage rights?
Usage rights define where, for how long and on which platforms an advertiser may run a piece of creative. Creator-produced UGC is typically licensed for a fixed…
Usage rights define where, for how long and on which platforms an advertiser may run a piece of creative. Creator-produced UGC is typically licensed for a fixed window per platform and must be renewed. Studio-produced work can be transferred outright, which removes the renewal liability.
In practice
Licensing is the hidden recurring cost in creator-produced advertising. An asset licensed for six months on one platform becomes a liability the moment it performs, because renewal is negotiated from a position of weakness. Outright transfer removes that dynamic entirely, which matters more the better the creative turns out to be.
Why it matters commercially
Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.
Related terms
UGC video adHook rateCreative fatigueSponsored Brands VideoA+ contentListing videoAspect ratioSpark adsSafe zoneWhitelistingCatalogue videoPackshotAmazon Brand RegistryCreative testingLocalisation