Glossary
What is ugc video ad?
A UGC video ad is a short vertical advertisement filmed or produced to look like content a customer made themselves - a person speaking to camera about a produc…
A UGC video ad is a short vertical advertisement filmed or produced to look like content a customer made themselves - a person speaking to camera about a product, in a domestic setting, without production polish. It is the dominant creative format on Meta, TikTok and YouTube Shorts because it reads as content rather than advertising in a feed.
In practice
In practice the format is defined by what it lacks: no studio lighting, no tripod, no voice-over artist. Advertisers buy it because it survives the two-tenths of a second in which a viewer decides whether something is content or an interruption. The production question is not whether it looks expensive but whether it looks unpaid.
Why it matters commercially
Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.
Related terms
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