Glossary
What is packshot?
A packshot is a clean photograph of a product, usually on a plain background, produced for catalogues and listings. Most brands already own hundreds of them, wh…
A packshot is a clean photograph of a product, usually on a plain background, produced for catalogues and listings. Most brands already own hundreds of them, which makes the packshot library the cheapest raw material available for video production.
In practice
Most brands already own several hundred packshots and treat them as a sunk cost of listing creation. Treated instead as raw material, that library is the cheapest input to video production available - already lit, already on brand, already approved, and already paid for.
Why it matters commercially
Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.
Related terms
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