Glossary
What is catalogue video?
Catalogue video is the systematic production of product video across an entire SKU range rather than a hero selection. It is economically impossible with tradit…
Catalogue video is the systematic production of product video across an entire SKU range rather than a hero selection. It is economically impossible with traditional shooting - a 400-SKU catalogue is sixty-plus studio days - and routine with a production line that starts from existing packshots.
In practice
The economics are the whole argument. A shoot produces roughly six product films a day, so a four-hundred SKU range is sixty-plus studio days plus sample logistics, and it obsoletes itself whenever packaging changes. Production from existing packshots turns that from a budget question into a scheduling one.
Why it matters commercially
Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.
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