What is listing video?

Listing video is the video placed in the main image gallery of an Amazon product detail page, typically 15-30 seconds. It converts traffic already paid for, which makes it the highest-leverage video asset a marketplace seller can produce.

In practice

Gallery video is the only Amazon asset that improves the economics of traffic you have already bought. Every other placement acquires new attention; this one converts attention already paid for, which is why sellers with tight ACoS targets should produce it before anything else.

Why it matters commercially

Ogamama produces the assets this term describes, from existing product photography, on a written quote. Order a free tasting on one of your own products.

Related terms

UGC video adHook rateCreative fatigueSponsored Brands VideoA+ contentAspect ratioSpark adsSafe zoneUsage rightsWhitelistingCatalogue videoPackshotAmazon Brand RegistryCreative testingLocalisation